Developing Consumers and Driving Commerce Through
SOCIAL PROVENANCE
Trusted Growth Partner of Napa Valley Wine Estates
"Creativity without conversion is just art."
We bridge the gap between story and scale.
By leveraging our social authority, we translate your brand equity into sustained commerce, ensuring that every piece of content serves the growth of the business so that a legacy isn’t just respected—it is mobilized.
FOUND:
In a world crowded with high-quality wine, “quality” is no longer the differentiator — preference is.
Like the vagabond raconteurs that preceded us, the FOUND team saw an opportunity to leverage our successes and channel them into a legacy project. We at FOUND seek out the wineries that offer an authentic Napa Valley experience. These are the places steeped in family history and the ones building their legacy for future generations.
FOUND’s journey began 20 years ago, as passionate business owners with a hunger for creating, networking and building. A decade earlier, we were eager employees diving headfirst into the world of digital media, e-commerce, strategy and product marketing. This foundation, coupled with our unwavering love for good wine and genuine experiences, drew us to the landscape of Napa Valley.
FOUND is captivated by the durability of grape growing families, family-owned estates, and legacy wineries that do it themselves. It’s about witnessing the dedication to crafting exceptional wines and passing that torch to the next generation. This, for us, is the true essence of Napa Valley.
Social Provenance: The Architecture of Influence
Social Provenance is the verified lineage of a brand’s influence. It is the process of proving that an Estate’s prestige is not "manufactured" by an agency, but is rooted in real-world history, quality, and authority.
Why FOUND?
Twenty Years of Authority
We are not a traditional agency; we are a media company built on two decades of navigating the global digital landscape. We bring a seasoned, real-world authority to an industry often distracted by the ephemeral.
The Architecture of Preference
Kinetic Commerce
We believe that brand prestige is the foundation, but movement is the goal. Our strategy is designed to translate your legacy into active consumer growth, ensuring your history drives your future.
Precision Partnerships
We leverage our authentic network to align your estate with intentional partners. We don’t just find an audience; we curate a community of advocates who recognize and reward your pedigree.
FOUND builds businesses and helps your wine get found by consumers. With FOUND you have a seasoned team with decades of business ownership and marketing experience that act as an extension of your vision and business growth toolkit.
We are media, technology, product marketing and sales experts who bring an executive-level approach to storytelling and a sleeves rolled-up experienced approach to businesses development.
We are in our own right bonified wine collectors, enthusiasts and consumers.
Our passion lies in partnering with winery owners to solve the challenge of transforming a consumers POV from “I found this great wine”, to “I’m a member of this great winery and I want to tell everyone about it.”
Through strategic partnerships, compelling narratives, brand advocacy and technology we help drive growth that turns fans into members and members into evangelists of your wine.
We’re committed to building authentic connections through our exclusive Experience to Consumer (ETC) methodology, which combines masterful storytelling, strategic media management, and impactful partnerships. Together, we’ll unearth your winery’s potential, crafting captivating brand experiences that directly contribute to your bottom line.
FOUND(ation)
A collective of small production, legacy and family estate wineries that enable one another's growth opportunities.
Unearth Your Napa Legacy with FOUND(ation)
FOUND(ation) is a curated portfolio consisting of Napa Valley heritage, legacy and family estate wine growers and producers within each AVA. FOUND(ation) was established as a resource to add value to our partners in the winemaking community with a deep-rooted respect and passion for connecting people to the heart and soul of a timeless Napa Valley. FOUND(ation) encourages partnerships with wineries that have a core focus with high-quality viticulture and wine production, while exploring innovative business growth practices.
Unearth your Napa Legacy with FOUND(ation)
Found(ation) is a curated portfolio consisting of Napa Valley heritage, legacy and family estate wine growers and producers within each AVA. The Found(ation) was established as a resource to add value to our partners in the winemaking community with a deep-rooted respect and passion for connecting people to the heart and soul of a timeless Napa Valley. Found encourages partnerships with wineries that have a core focus with high-quality viticulture and wine production, while exploring innovative business growth practices.
Developing Consumers and Driving Commerce Through
SOCIAL PROVENANCE
SOCIAL PROVENANCE