Developing Consumers and Driving Commerce Through
SOCIAL PROVENANCE

Trusted Growth Partner of Napa Valley Wine Estates

“Creativity without conversion is just art.”

We bridge the gap between story and scale.

By leveraging our social authority, we develop wine estate brand equity into sustained commerce, ensuring that every piece of content serves the growth of the business.

  • I know how to build communities and drive commerce because I’ve done it with my own capital on the line.

    I am a business owner, not a consultant. I don’t lead with AI buzzwords or hollow data charts.  I lead with the perspective of someone who spent 18 years building, owning, and scaling a digital media powerhouse.

    I’ve navigated the intensity of the internet media boom, and grew a portfolio of 100+ media assets for clients like P&G and Warner Bros.

    The Ethos of Stewardship

    A life-altering health crisis and a deepened Faith shifted my “why.” I no longer focus on volume; I focus on legacy.

    I’ve traded the high-volume media world to apply my expertise to something that lasts: the heritage family wine estate.

    I manage your wine’s digital future and social provenance with the same intensity and precision I used to build my own companies.

    The Partnership Model

    To maintain total integrity and focus, I work with only one exclusive partner per AVA.  You aren’t a line item on a client list; you are a partner in a long-term growth strategy.

    • Brand Strategy:
      Translating your estate’s soul into market equity.

    • Social Provenance & Influence:
      I build the digital architecture of influence, ensuring we establish a lineage of digital authority.

    • Strategic Comms:
      Narrative-driven content that builds loyalist networks.

    • Partnership Marketing:
      High-level connections that drive bottle sales.

    • Efficiency:
      Lean, high-impact execution that respects your bottom line.

    Daniel Clark

    Principal  |  FOUND

FOUND:

In a world crowded with high-quality wine, “quality” is no longer the differentiator — preference is.

We help build Wine brand preference

Social Provenance:

The Architecture of Influence

Social Provenance is the verified lineage of a brand’s influence. It is the process of proving that an Estate’s prestige is not “manufactured” by an agency or photographer, but is rooted in real-world history, quality, and authority.

  • FOUND builds businesses and helps your wine get found by consumers. With FOUND you have a seasoned team with decades of business ownership and marketing experience that act as an extension of your vision and business growth toolkit.

    We are media, technology, product marketing and sales experts who bring an executive-level approach to storytelling and a sleeves rolled-up experienced approach to businesses development.

    We are in our own right bonified wine collectors, enthusiasts and consumers.

    Our passion lies in partnering with winery owners to solve the challenge of transforming a consumers POV from “I found this great wine”, to “I’m a member of this great winery and I want to tell everyone about it.”

    Through strategic partnerships, compelling narratives, brand advocacy and technology we help drive growth that turns fans into members and members into evangelists of your wine.

    We’re committed to building authentic connections through our exclusive Experience to Consumer (ETC) methodology, which combines masterful storytelling, strategic media management, and impactful partnerships. Together, we’ll unearth your winery’s potential, crafting captivating brand experiences that directly contribute to your bottom line.

Twenty Years of Authority

We are built on decades of navigating the global digital landscape.  We bring a seasoned, real-world authority to an industry often distracted by the ephemeral.

 

The Architecture of Preference

In a world saturated with high-quality wine, “quality” is no longer the differentiator—now the focus is preference and influence .  We build the Social Provenance that transforms an estate from a choice into a conviction.

 

Kinetic Commerce

We believe that brand prestige is the foundation, but movement is the goal.  Our strategy is designed to translate your legacy into active consumer growth, ensuring your history drives your future. 

 

Precision Partnerships

We leverage our authentic network to align your estate with intentional partners.  We don’t just find an audience; we curate a community of advocates who recognize and reward your pedigree.

  • Unearth Your Napa Legacy with FOUND(ation)

    FOUND(ation) is a curated portfolio consisting of Napa Valley heritage, legacy and family estate wine growers and producers within each AVA. FOUND(ation) was established as a resource to add value to our partners in the winemaking community with a deep-rooted respect and passion for connecting people to the heart and soul of a timeless Napa Valley. FOUND(ation) encourages partnerships with wineries that have a core focus with high-quality viticulture and wine production, while exploring innovative business growth practices.

A collective of small production, legacy and family estate wineries that enable one another’s growth opportunities.

Developing Consumers
& Driving Commerce
Through
SOCIAL PROVENANCE

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