Crafting Authentic Experiences
In Wine Marketing
"Guests may forget your tasting notes, they may even forget how great your wine is, but they will never forget how you made them feel."
FOUND:
A Story of Passion, Legacy, and Results
FOUND champions current and next-generation owners who have tirelessly poured themselves into their grape growing and winemaking business, forgoing personal gain to preserve a family legacy.
Like the vagabond raconteurs that preceded us, the FOUND team saw an opportunity to leverage our successes and channel them into a legacy project. We at FOUND seek out the wineries that offer an authentic Napa Valley experience. These are the places steeped in family history and the ones building their legacy for future generations.
FOUND’s journey began 20 years ago, as passionate business owners with a hunger for creating, networking and building. A decade earlier, we were eager employees diving headfirst into the world of digital media, e-commerce, strategy and product marketing. This foundation, coupled with our unwavering love for good wine and genuine experiences, drew us to the landscape of Napa Valley.
FOUND is captivated by the durability of grape growing families, family-owned estates, and legacy wineries that do it themselves. It’s about witnessing the dedication to crafting exceptional wines and passing that torch to the next generation. This, for us, is the true essence of Napa Valley.
We strive to be a blessing to every winery we partner with. That change in perspective has tremendous impact on the results we deliver for you.
Why FOUND?
We use the power of experience, narrative, design, and technology to help wineries grow. Our omni-channel approach prioritizes personal connections throughout the customer journey. This is achieved through our unique luxury marketing method, Experience to Consumer (EtC) Marketing.
FOUND builds businesses and helps your wine get found by consumers. With FOUND you have a seasoned team with decades of business ownership and marketing experience that act as an extension of your vision and business growth toolkit.
We are media, technology, product marketing and sales experts who bring an executive-level approach to storytelling and a sleeves rolled-up experienced approach to businesses development.
We are in our own right bonified wine collectors, enthusiasts and consumers.
Our passion lies in partnering with winery owners to solve the challenge of transforming a consumers POV from “I found this great wine”, to “I’m a member of this great winery and I want to tell everyone about it.”
Through strategic partnerships, compelling narratives, brand advocacy and technology we help drive growth that turns fans into members and members into evangelists of your wine.
We’re committed to building authentic connections through our exclusive Experience to Consumer (ETC) methodology, which combines masterful storytelling, strategic media management, and impactful partnerships. Together, we’ll unearth your winery’s potential, crafting captivating brand experiences that directly contribute to your bottom line.
FOUND(ation)
A collective of small production, legacy and family estate wineries that enable one another's growth opportunities.
Unearth Your Napa Legacy with FOUND(ation)
FOUND(ation) is a curated portfolio consisting of Napa Valley heritage, legacy and family estate wine growers and producers within each AVA. FOUND(ation) was established as a resource to add value to our partners in the winemaking community with a deep-rooted respect and passion for connecting people to the heart and soul of a timeless Napa Valley. FOUND(ation) encourages partnerships with wineries that have a core focus with high-quality viticulture and wine production, while exploring innovative business growth practices.
Unearth your Napa Legacy with FOUND(ation)
Found(ation) is a curated portfolio consisting of Napa Valley heritage, legacy and family estate wine growers and producers within each AVA. The Found(ation) was established as a resource to add value to our partners in the winemaking community with a deep-rooted respect and passion for connecting people to the heart and soul of a timeless Napa Valley. Found encourages partnerships with wineries that have a core focus with high-quality viticulture and wine production, while exploring innovative business growth practices.
FOUND:
Wine Marketing Focused on Legacy & Growth
Social Media Management
We craft captivating social media stories that resonate with your audience, driving significant growth and engagement. Our content creation strategy and data-driven approach identifies opportunities to attract new customers and re-engage lapsed ones.
Strategic Partnerships
We collaborate with high-profile communities, non-profits, wine auctions, quality influencers in the wine, food and lifestyle community, chefs, sommeliers, restauranteurs, winery industry leaders and advocacy organizations that extend your reach, fosters brand loyalty, drives membership and sales growth.
Branding and Packaging
We craft distinctive brands. Through deep market analysis and strategic positioning, we develop compelling brand identities. Our expertise spans naming, visual systems, and packaging, creating impactful brand experiences. We collaborate with top talent to deliver exceptional results and provide ongoing brand stewardship.
Experiences Design
We craft unforgettable wine experiences that resonate. By deeply understanding your target audience (Persona Development) and mapping their journey (Journey Mapping), we design immersive digital and in-person experiences that elevate your brand. From product development to marketing strategies, we optimize every touchpoint to drive sales, loyalty, and enthusiastic word-of-mouth.
Wine Marketing
Drive membership growth and customer engagement with our data-driven digital strategies. Our integrated approach leverages technology (websites, C7, Tock/Cellarpass) and data analytics to create exceptional digital experiences, optimize sales, streamline operations, and enhance the customer experience. From website development to SEM to ecommerce, our comprehensive solutions empower your winery to thrive in the digital landscape.
Executive Consulting and Brand Workshops
Unlock your winery's full potential with our Executive Leadership & Consulting services. Benefit from tailored advice from industry experts who understand the unique challenges and opportunities facing wineries. Our comprehensive brand workshops provide actionable insights to help you refine your strategy, enhance your brand, and drive sustainable growth.